So you've come across a negative review of your company. It's never fun to read negative reviews when you put your heart and soul into your business on a daily basis. But negative reviews are part of being in business, and are certainly part of the online world in general, where people are often more harsh than they would be in person. We can feed you the old "don't take it personally" line, but the fact is that no matter how you take it internally, it's your response externally that will make you a winner. The truth is that your customers and potential customers are reading your company reviews and taking them into consideration when deciding whether to give you their business or not. The good news is that they are also reading how you respond.

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